Moodal Realism Essay Example | Topics and Well Written Essays - 4000 words

Moodal Realism - Essay Example Epistemology is popularly held to be a conjunction of two fundamental words: "episteme", which means knowledge or information and "logos" means belief or a system of meanings. Thus it is a field of enquiry into the relevance and ingredients of knowledge and how do they affect us by their state and nature of existence. Hence, knowledge is seen as an after product of something. It is not a neutral state of being that was just there from the beginning. And when speaking of beginning, it also has a theological side to it, because it then analyzes the Christian belief of Origin too and how knowledge came into being. Therefore epistemology defines, analyzes, classifies and determines the very existence of knowledge. It is a very vast field but it is interminably connected with ideas and quests of metaphysics that questions the nature of our immediate outside or reality, and our inside or being. Thus if theory of knowledge questions the understanding of a mass of gathered data, then metaphy sics interprets that to understand the world we inhabit. Ontology situates the various categories into different areas of interpretation and locates it within the fixity of a single perceivable and understandable reality. But what if the reality is a plural idea Then what happens to the idea of the being Where do we locate the consciousness 3.0 Interrelation Between Modal Realism and Epistemology Counterfactuals come in between the assumptions of Modal Realism and critical problems of it concerning epistemology to whose scope it may. Thus counterfactualism opens up more possibilities and act against the teleological determinism that seem to haunt historical truths that seem to be chronologically and determinedly progressing towards an ultimate end and has a hidden purpose towards ultimate perfection or destruction. In theology that maybe an apocalypse or Judgement Day, while in science it may be the end of evolution and extinction and in physics it may be the end or the beginning of another universe altogether. Hence, how does the study of knowledge that asserts the value of knowledge treat Thus knowledge and truth are interrelated. Hence, Modal Realism becomes a claim that must either be a part of that truth, which is either established by reason or by empiricism and hence is a priori or posteriori in their essence and existence. Lewis makes a claim which allows us to at lea st think of many possible worlds where all things are parallely possible without any temper spatial relation to each other and thus if in one world President Kenny is assassinated, then in another he may have somehow been luckier and had a chance to be the president of America for another term. But how can the validity of such a bizarre notion (at least bizarre to the seeming establishment of epistemological understanding of know-how truth, belief and system of verified reality Thus the question of 'what if' is problematic not just within its essential dimension of being impossible (since a priori knowledge is another area

This paper aims to define a class of consumers and to cater to their Essay

This paper aims to define a class of consumers and to cater to their wants and needs - Essay Example How to define a class of consumers' How to cater to their wants and needs' For an effective and efficient Marketing strategy, segmentation is an important tool, but segmentation research data precedes selection and segmentation methods models and procedures are based on customer profiles. Profiling requires certain pre-conditions and they are that a group of customers need specific products and there is nominal variance in their expectations. This will result in effective and profitable Targeting. There is the ultra-conservative type. This segment is highly consistent with their way of doing things. In their case any deviation might alienate them therefore it is very important to cater to them repeatedly in the same form and manner as the last time. Once established they seldom change preferences. They become wary if discounts are offered or premium charged as for them it translates into loss of consistency. Cost effectiveness is acceptable if it does not disturb the status quo and bulk offerings are acceptable on similar conditions. They are very negative towards complex offerings. Then there are the conservative ones who will veer towards the new or unknown only if it involves low risk and competitive pricing. They are neutral to complex offerings and prefer to stay within a wide band of preferences, making few experiments. Lastly the Liberals who would like to try anything new and w... They are neutral to complex offerings and prefer to stay within a wide band of preferences, making few experiments. Lastly the Liberals who would like to try anything new and willing to take up a challenging offer. For them the price is secondary and the end result is foremost. They are the daring types who will experiment with new offerings. The fundamental factors for an organization deciding on segmentation can be explained as: Similarity of customer needs and wants and the customers are willing to pay premium for the products. Customers cluster into groups by need (viz., Religion, Ethnicity, Race) Cost of serving may be higher but is lower than the customer expectations and thereby a premium price can cover that escalation Purchase Decisions Four different reasons influence a buyers' decision. They are also known as 7Ps as described by Kotler and Armstrong (1994) and Booms and Bitner (1981). This needs careful study to understand customer behaviour. 1 Product. The buyer is greatly influence if the product or service is perceived as useful for him. Sometimes it may not be of immediate use but its uniqueness is the attraction. Future valuation is also a decision making factor. 2 Price. The price is not usually a stand-alone factor. It has to be comparable with other products or services but with weight given to factors like quality and after sale service. It is often the case that the customer perceives the middle price to be the best for him/her as it is neither too outlandish nor too low to belie quality. There is also a play on the mind of the buyer that the product or service should not be mediocre and the price is usually the barometer of quality.